---
title: Personas
intro: Five fan personas, all hypotheses.
updated: 1 Nov 2026
status: Hipotesis
---

> [!NOTE]
> These personas are built from content patterns, channels, and the GOS audience base. There are no interviews or demographic data yet. Validate with IG Insights data ([D3](/research/pertanyaan-terbuka/#q-d3)) and a ticket buyer survey. See [Open questions](/research/pertanyaan-terbuka/).

## Five personas

Card color shows priority in Phase 1: red is primary, teal is secondary, grey is tertiary. The **Goals** row links each persona to [Goals: business, user, tech](/strategy/tujuan/).

```viz-profiles
## Raka
meta: Student futsal player, 16–19
tag: Primary
tone: primary
- Background | Futsal Series network, plays on the school futsal team.
- Channels | IG, TikTok, GOS YouTube.
- Motivation | Seeing futsal idols, imagining himself playing on a big stage.
- Barriers | Limited budget ([Upper Tribune 60K](/research/tiket-xseries-3/#presale-1-prices) at the presale 1 price; the price after that is not known yet, [F7](/research/pertanyaan-terbuka/#q-f7)), needs parental permission.
- Needs from the product | Clear prices, schedule, skill highlights, the "from school to XSERIES" pathway.
- Evidence | SMKN 4 school visit, poster collab with futsalseries and ncfs.
- Goals | [U2](/strategy/tujuan/#goal-u2) buy tickets without confusion, [U4](/strategy/tujuan/#goal-u4) stay connected outside the season
## Nadia
meta: Creator fan, 17–24
tag: Primary
tone: primary
- Background | Follower of Jaden Bahtera, Atta Halilintar, or other creators.
- Channels | IG, TikTok.
- Motivation | Supporting her favorite creator, following the drama and rivalries.
- Barriers | Doesn't understand futsal rules, let alone cards.
- Needs from the product | A short, visual explanation of the rules, creator profiles, ways to support a team.
- Evidence | JAY-D highlight, the Jaden vs Kkajhe vs Nidal rivalry.
- Goals | [U1](/strategy/tujuan/#goal-u1) understand the rules, [HU1](/strategy/tantangan-hmw/#q-hu1)
## Dimas
meta: Adult football fan, 25–40
tag: Secondary
tone: secondary
- Background | Football fan, remembers Nani at Manchester United and Cristian Gonzales in the local league.
- Channels | YouTube, sports media, X.
- Motivation | Nostalgia, seeing legends in person.
- Barriers | Skeptical of "futsal artis" ("celebrity futsal").
- Needs from the product | Legend profiles, sporting credibility, stats, premium tickets (Telescopic).
- Evidence | Coverage by Bola.com, Detik, Goal; highest views for the Falcão and Ricardinho matches.
- Goals | [B1](/strategy/tujuan/#goal-b1) measurable ticket sales, [B4](/strategy/tujuan/#goal-b4) position
## Sari
meta: Sponsor brand manager
tag: Secondary
tone: secondary
- Background | Consumer brands such as AQUA, GoPay, NIVEA MEN.
- Motivation | Reach to Gen Z with measurable data.
- Barriers | Current sponsor assets are hard to measure (LED, backdrops).
- Needs from the product | Digital inventory with metrics, a media kit, audience data.
- Evidence | XS-2 sponsors on the press conference backdrop.
- Goals | [B2](/strategy/tujuan/#goal-b2) digital sponsor revenue, [HB2](/strategy/tantangan-hmw/#q-hb2)
## Bayu
meta: Journalist or sports media
tag: Tertiary
tone: tertiary
- Motivation | Fast, accurate info: rosters, results, rules, quotes.
- Barriers | No official source, has to copy from IG stories.
- Needs from the product | A press room, releases, rosters, results, official photo assets.
- Evidence | The most complete rule details are actually on Bola.com.
- Goals | [B4](/strategy/tujuan/#goal-b4) the site becomes a source that media cite
```

## Persona priority

Who is served first in Phase 1, and why.

```viz-board
## Primary
tone: must
- Raka | Largest GOS audience base
- Nadia | New audience growth through creators
## Secondary
tone: should
- Dimas | Premium ticket buyers
- Sari | Revenue, but needs data first
## Tertiary
tone: could
- Bayu | A simple press room is enough
```

This order is still a hypothesis. Question [S3](/research/pertanyaan-terbuka/#q-s3) (which fans to win first) could change it. [User journey](/strategy/perjalanan-fan/) maps the journey of fans in general, from first hearing about XSERIES to waiting for the next edition. The personas on this page show who enters at each stage.

## Research basis

- The GOS fan base is high school and university students from the Futsal Series network: [Games of Society](/research/games-of-society/#profile), from [gamesofsociety.com](http://gamesofsociety.com/)
- Ricardinho made a school visit to SMKN 4 Jakarta, and XS-3 posters were collabs with Futsal Series accounts: [Games of Society](/research/games-of-society/#ip-portfolio) and [Instagram content audit](/research/audit-konten-instagram/#xs-2), from [Instagram @xseries___](https://www.instagram.com/xseries___/)
- The cheapest ticket at the presale 1 price (23 Oct – 1 Nov 2026) is Upper Tribune at 60K. The price after that is not known yet ([F7](/research/pertanyaan-terbuka/#q-f7)): [XSERIES-3 tickets](/research/tiket-xseries-3/#presale-1-prices), from [GOERS](https://www.goersapp.com/events/xseries-3--xseries3)
- The JAY-D highlight covers Jaden Bahtera and his rivalry with Kkajhe and Nidal: [Instagram content audit](/research/audit-konten-instagram/#jay-d), from [Instagram @xseries___](https://www.instagram.com/xseries___/)
- Atta Halilintar appears in the XS-3 player announcements: [Players](/research/pemain/#xseries-3-player-announcements), from [Threads @xseries___](https://www.threads.com/@xseries___)
- Luís Nani (ex Manchester United) and Cristian Gonzales (legend) are on the XSERIES roster: [Edition timeline](/research/timeline-edisi/#edition-summary) and [Players](/research/pemain/#four-player-categories)
- Bola.com, Detik, and Goal covered XS-2: [Players](/research/pemain/#xseries-2-roster), from [Bola.com](https://www.bola.com/indonesia/read/6258638/dua-legenda-futsal-dunia-ricardinho-dan-falcao-siap-beraksi-di-xseries-2-indonesia), [Detik](https://sport.detik.com/sepakbola/liga-indonesia/d-8310221/dua-legenda-futsal-ricardinho-falcao-janjikan-hiburan-kelas-satu), and [Goal](https://www.goal.com/id/daftar/legenda-futsal-dunia-ricardinho-falcao--xseries-2-indonesia/blt7d2f13dd3755393d)
- Highlights with Ricardinho's and Falcão's teams have the most views (167K): [Social media numbers](/research/angka-media-sosial/#xs-2-highlight-views-on-youtube), from [YouTube @gamesofsociety](https://www.youtube.com/@gamesofsociety)
- Telescopic North/South is 225K for one day and 600K for two days at the presale 1 price: [XSERIES-3 tickets](/research/tiket-xseries-3/#presale-1-prices), from [GOERS](https://www.goersapp.com/events/xseries-3--xseries3)
- XS-2 sponsors on the press conference backdrop: GoPay, NIVEA MEN, AQUA, and Ortuseight. Sponsor assets today are LED boards and backdrops: [Sponsors & partners](/research/sponsor-dan-partner/#visually-confirmed-sponsors), from [Instagram @xseries___](https://www.instagram.com/xseries___/)
- The most complete rules detail is on Bola.com: [Digital touchpoints](/research/touchpoint-digital/#gaps-found), from [Bola.com](https://www.bola.com/indonesia/read/6258652/xseries-2-sajikan-sportainment-5v5-dengan-aturan-unik-dimeriahkan-bintang-nasional-hingga-dunia)
- Ages, motivations, and persona order are the design team's hypothesis. Follower demographics and fan priority are still open ([D3](/research/pertanyaan-terbuka/#q-d3), [S3](/research/pertanyaan-terbuka/#q-s3)): [Open questions](/research/pertanyaan-terbuka/)