---
title: Roadmap
intro: The order of work from research to the off-season, with dates that follow the XSERIES-3 schedule.
updated: 1 Nov 2026
status: Hipotesis
---

## Timeline

Read from top to bottom. The thin red bar is XSERIES-3 (23–24 Jan 2027). Every phase before it must finish on time. The numbered diamonds are the decision points below.

```viz-gantt
cols: Nov 2026 | Dec 2026 | Jan 2027 | Feb 2027 | Mar 2027 →
- Discovery | 0 | 0.5 | discovery | 1–15 Nov. Research validated with the client, answers to [Open questions](/research/pertanyaan-terbuka/), official brand assets, scope decision
- Strategy and design | 0.5 | 1 | design | 15–30 Nov. Final IA, wireframes, visual direction approved, initial design system
- Phase 1 · Before the event: build | 1 | 2 | build | Dec. XS-3 hub website, CMS, initial content, waitlist
- Phase 1 · Before the event: launch | 2 | 2.3 | launch | Early Jan. Website live, linked from the IG bio and highlights
- Phase 2 · During the event: build | 2 | 2.72 | build | Jan. Match Center, predictions, MVP vote
- XSERIES-3 | 2.72 | 2.78 | event | 23–24 Jan. Match Center active, measurement
- Evaluation | 3 | 4 | eval | Feb. KPI report, sponsor report, Phase 3 decision
- Phase 3 · After the event | 4 | 5 | later | Mar onward. Fan accounts, card collection, off-season content
- Decision points | 0.5,0.95,1.95,3.5 | 0 | milestones | 4 decisions, see below
```

## Decision points

Four decisions that determine whether the next phase goes ahead. The numbers match the diamonds in the timeline.

```viz-timeline
## Phase 1 scope
date: Mid-Nov 2026
tag: 1
state: next
- Phase 1 scope and who owns the content
- Related to [T3](/strategy/tujuan/#goal-t3) and [D7](/research/pertanyaan-terbuka/#q-d7)
## Visual direction
date: End of Nov 2026
tag: 2
state: next
- Visual direction approved ([Visual decision log](/visual-direction/log-keputusan/))
## Match Center go/no-go
date: End of Dec 2026
tag: 3
state: next
- Match Center for XS-3, depending on who can enter data during the event
- Related to [T2](/strategy/tujuan/#goal-t2), [P1](/research/pertanyaan-terbuka/#q-p1), [P2](/research/pertanyaan-terbuka/#q-p2)
## Move on to fan accounts?
date: Feb 2027
tag: 4
state: next
- Whether to move on to fan accounts, based on Phase 1–2 data
- Related to [B3](/strategy/tujuan/#goal-b3), [U4](/strategy/tujuan/#goal-u4)
```

> [!WARNING]
> There are fewer than 12 weeks between now and XS-3. If discovery runs late, prioritize Phase 1 and push the Match Center to the next edition.

The main goal of each phase is in [Goals: business, user, tech](/strategy/tujuan/), the features per phase are in [Features & priorities](/strategy/fitur-dan-prioritas/), and how to measure them is in [KPIs & measurement](/strategy/kpi/).

## Research basis

- XSERIES-3 runs on 23–24 Jan 2027 at Indonesia Arena: [XSERIES-3 tickets](/research/tiket-xseries-3/#schedule), from [GOERS](https://www.goersapp.com/events/xseries-3--xseries3). From 1 Nov 2026 to kickoff is 83 days, fewer than 12 weeks.
- The website is linked from the IG bio and highlights because IG is the main channel, and the bio link currently goes straight to GOERS: [Digital touchpoints](/research/touchpoint-digital/#current-fan-flow)
- Who can enter live data during the event is not yet known ([P1](/research/pertanyaan-terbuka/#q-p1), [P2](/research/pertanyaan-terbuka/#q-p2)).
- The length of each phase and the decision points are proposals from the design team, not yet validated with the client. Budget and deadline are not confirmed ([P6](/research/pertanyaan-terbuka/#q-p6)).