--- title: Challenges & HMW intro: Problems found in the research, turned into "How might we" (HMW) design questions that connect to the business, user, and tech goals. Used as workshop material and as a check on whether features really answer the problem. updated: 1 Nov 2026 status: Hipotesis --- ## From problem to idea ```viz-flow ## Problem kicker: Research tone: research - Facts found, with sources ## Goal kicker: Strategy tone: strategy - The [goals](/strategy/tujuan/) that are measured ## HMW challenge kicker: Strategy tone: strategy - A "How might we…" broad enough for many ideas, narrow enough to work on ## First idea kicker: Product tone: product - Features in [Features & priorities](/strategy/fitur-dan-prioritas/) ## Visual direction kicker: Visual tone: visual - Components in [Digital product UI direction](/visual-direction/arah-ui/) ``` > [!TIP] > A good HMW does not name its solution. "How might we build an app?" is too narrow. "How might we make fans happy?" is too broad. Each HMW below names **who**, **what they want to achieve**, and **the constraint**. ## Main challenges These three challenges have the biggest impact, and all of them touch the north star (registered fans). ```viz-cards style: plain label: HMW ## How might we help new viewers understand the X Card in one screen, before kickoff? num: 1 tone: x - Problem: the card rules are only explained by the media, not by XSERIES - Goals: [U1](/strategy/tujuan/#goal-u1), [B3](/strategy/tujuan/#goal-b3) ## How might we turn 60 thousand followers into fans we can contact directly? num: 2 tone: pres - Problem: the whole audience sits on other parties' platforms - Goals: [B3](/strategy/tujuan/#goal-b3), [T4](/strategy/tujuan/#goal-t4) ## How might we keep the card chaos readable while a match is running? num: 3 tone: x - Problem: viewers do not know which card is currently active - Goals: [U3](/strategy/tujuan/#goal-u3), [B2](/strategy/tujuan/#goal-b2) ``` ## HMW board All challenges, grouped by goal side. The label in the corner of each note is the phase and the [fan journey](/strategy/perjalanan-fan/#from-stage-to-challenge) stage that the HMW guards. This board is interactive: write ideas on each note, rewrite the HMW, or add a new HMW. Saved in your browser, export to share. ```viz-notes interactive: yes board: xs-hmw answer: Team ideas placeholder: Write an idea, a rough sketch, or a reference link… why: Problem: ask: Goals & first idea: ## Business code: HB tone: orange sub: Tickets, sponsors, position - How might we take fans from IG content to the right seat on GOERS, without confusion and in a measurable way? | Tickets only through a bio link, FAQ and prices as images, conversion not measured ([Digital touchpoints](/research/touchpoint-digital/)) | [B1](/strategy/tujuan/#goal-b1), [U2](/strategy/tujuan/#goal-u2). Ticket page with a seat map, UTM on all links | Phase 1 · Decision - How might we give sponsors digital space that attaches to game moments, not banners? | Sponsors only appear on physical assets: banners, jerseys, backdrops ([Sponsors & partners](/research/sponsor-dan-partner/)) | [B2](/strategy/tujuan/#goal-b2). "Presented by" on cards, MVP, and the card explainer ([Benchmark](/research/benchmark-produk-digital/)) | Phase 1–2 · Match day - How might we make XSERIES recognizable across editions, while each edition keeps its own theme? | The accent color changes every edition with no core color ([Identity audit](/visual-direction/audit-identitas/)) | [B4](/strategy/tujuan/#goal-b4). Core palette + edition accent ([Color palette](/visual-direction/palet-warna/)) | Phase 1 · Awareness - How might we welcome fans from outside Indonesia without building two sites? | XS-3 brings Malaysian players and European legends; all info is in Indonesian only | [B4](/strategy/tujuan/#goal-b4). A bilingual site from the start | Phase 1 · Awareness - How might we prove to sponsors that XSERIES has its own audience? | XS-2 audience claims cannot be verified yet ([F5](/research/pertanyaan-terbuka/#q-f5)) | [B2](/strategy/tujuan/#goal-b2), [B3](/strategy/tujuan/#goal-b3). Registered fan dashboard and sponsor reports | Phase 2 · Retention ## User code: HU tone: blue sub: Understand, buy, take part, come back - How might we help new viewers understand the X Card in one screen, before kickoff? | The card rules are only documented by Bola.com ([Format & rules](/research/format-dan-aturan/)) | [U1](/strategy/tujuan/#goal-u1). A flippable card explainer | Phase 1 · Consideration - How might we keep the card chaos readable while a match is running? | Viewers do not know which card is active and for how long | [U3](/strategy/tujuan/#goal-u3). Card timeline in the Match Center | Phase 2 · Match day - How might we make fans care about the franchise teams, not only the guest stars? | The highest views come from Falcão and Ricardinho; the four teams have weak identities ([Franchise teams](/research/tim/)) | [U4](/strategy/tujuan/#goal-u4). Team pages, rivalries, player cards | Phase 1–3 · Post-match - How might we keep fans connected during the long gap between editions (12 months from XS-2 to XS-3), without a heavy production load? | IG content stops between editions ([Edition timeline](/research/timeline-edisi/)) | [U4](/strategy/tujuan/#goal-u4), [B3](/strategy/tujuan/#goal-b3). Archive, card collection, YouTube clips | Phase 3 · Retention - How might we make YouTube viewers feel present in the arena? | Live on GOS YouTube, some content for members only | [U3](/strategy/tujuan/#goal-u3). Predictions, MVP vote, free vs member explanation | Phase 2 · Match day - How might we help someone who just saw one reel understand what XSERIES is and where to go, in 10 seconds? | Reels and creator reposts do not lead to one place; the bio link goes straight to GOERS ([Digital touchpoints](/research/touchpoint-digital/)) | [B3](/strategy/tujuan/#goal-b3), [B4](/strategy/tujuan/#goal-b4). A landing page that answers what, when, where, and who on the first screen | Phase 1 · Awareness - How might we make the best moments of each match easy to find and share after the event ends? | The only structured results archive is on Lapangbola, a third party, and only for XS-1. XS-2 results only exist in media articles; highlights are scattered across YouTube and IG ([Digital touchpoints](/research/touchpoint-digital/#touchpoint-map)) | [U4](/strategy/tujuan/#goal-u4), [B4](/strategy/tujuan/#goal-b4). Edition archive and shareable moment cards | Phase 2–3 · Post-match ## Tech code: HT tone: mint sub: Fast, resilient, easy to change, measurable - How might we keep the site fast during traffic spikes on reveal day and match day? | Player reveals and match day trigger spikes; the current placeholder site is empty | [T1](/strategy/tujuan/#goal-t1), [T2](/strategy/tujuan/#goal-t2). Static site on a CDN | Phase 1 · Awareness, Match day - How might we update scores and cards during live, even when there is no automatic data? | Not yet known whether production data can be accessed ([P1](/research/pertanyaan-terbuka/#q-p1)) | [T2](/strategy/tujuan/#goal-t2). Manual operator panel as a fallback | Phase 2 · Match day - How might we let a small content team update the schedule and roster in minutes? | Info scattered across stories; content owner not known yet ([D7](/research/pertanyaan-terbuka/#q-d7)) | [T3](/strategy/tujuan/#goal-t3). CMS with a simple [content model](/strategy/model-konten/) | Phase 1 · All stages - How might we collect fan data in a way that is trusted and legally compliant? | No fan data owned by XSERIES; PDP Law No. 27/2022 applies | [T4](/strategy/tujuan/#goal-t4), [B3](/strategy/tujuan/#goal-b3). Clear consent on the waitlist | Phase 1 · Retention ``` ## HMW to goal map ```viz-matrix cols: Measurable tickets | Digital sponsors | Own audience | Position in SEA | Understand the rules | Buy tickets | Take part during matches | Connected outside the season | All tech goals corner: HMW legend2: Answers directly legend1: Helps indirectly - HB1 IG content → seat | 2 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 1 - HB2 Sponsors in the moment | 0 | 2 | 0 | 1 | 0 | 0 | 1 | 0 | 0 - HB3 Recognized across editions | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 - HB4 Fans outside Indonesia | 1 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 1 - HB5 Proof of audience | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 1 - HU1 Understand the X Card | 1 | 1 | 1 | 0 | 2 | 0 | 1 | 0 | 0 - HU2 Cards readable during live | 0 | 1 | 1 | 0 | 1 | 0 | 2 | 0 | 1 - HU3 Care about teams | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 2 | 0 - HU4 Between editions | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 2 | 0 - HU5 Present from YouTube | 0 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 0 - HU6 Get XSERIES in 10 seconds | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 0 - HU7 Moments easy to share | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 2 | 0 - HT1 Withstand spikes | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 - HT2 Live fallback | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 - HT3 Fast updates | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 2 - HT4 Trusted data | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 2 ``` ## How to use it in a workshop ```viz-flow ## Read the problems kicker: 10 minutes tone: research - The team reads the "Problem" field and its evidence links ## Pick 3 HMWs kicker: 10 minutes tone: strategy - Dot vote: 3 votes per person ## Crazy 8s kicker: 8 minutes per HMW tone: product - Eight idea sketches in eight minutes ## Pick and test kicker: 20 minutes tone: visual - The best idea goes into [Features & priorities](/strategy/fitur-dan-prioritas/) and is tested with 5 fans band: Write the vote results and chosen ideas in the "Team ideas" field on the notes, then export the board. ``` Need material for the idea session? [Product references](/strategy/referensi-produk/) has 21 screenshots of other products, each tagged with the HMW it answers. One concept that answers [HU5](/strategy/tantangan-hmw/#q-hu5), [HU2](/strategy/tantangan-hmw/#q-hu2), and [HB2](/strategy/tantangan-hmw/#q-hb2) together is developed in [fan prediction game](/strategy/fitur-dan-prioritas/#fan-prediction-game): free predictions when a card is played, points, and fan levels. ## Research basis - 60 thousand IG followers (60.2K as of 1 Nov 2026): [Social media numbers](/research/angka-media-sosial/#summary-by-channel), from [Instagram @xseries___](https://www.instagram.com/xseries___/) - Tickets through a bio link to GOERS, FAQ and prices as images, and reels that do not lead to one place: [Digital touchpoints](/research/touchpoint-digital/#current-fan-flow), from [GOERS](https://www.goersapp.com/events/xseries-3--xseries3) - Sponsors only appear on physical assets: [Sponsors & partners](/research/sponsor-dan-partner/#visible-sponsor-inventory) - Malaysian players (Safee Sali) and European legends (Nani) at XS-3: [Players](/research/pemain/#xseries-3-player-announcements), from [Instagram @xseries___](https://www.instagram.com/xseries___/) - The XS-2 audience claims come from sponsorship material: [Social media numbers](/research/angka-media-sosial/#other-claims), from [Paul Poole](https://www.paulpoole.co.th/edm/aug-sep26/XS327.php). Not yet verified ([F5](/research/pertanyaan-terbuka/#q-f5)). - Card rules are only documented by the media, mainly Bola.com: [Format & rules](/research/format-dan-aturan/#one-match-three-layers-of-rules), from [Bola.com](https://www.bola.com/indonesia/read/6258652/xseries-2-sajikan-sportainment-5v5-dengan-aturan-unik-dimeriahkan-bintang-nasional-hingga-dunia) - The highest views came from Falcão and Ricardinho matches: [Social media numbers](/research/angka-media-sosial/#xs-2-highlight-views-on-youtube), from [YouTube @gamesofsociety](https://www.youtube.com/@gamesofsociety). Weak team identity, especially Fury Squad: [Franchise teams](/research/tim/#tim-fury-squad) - Live on the GOS YouTube channel, full matches for members only: [Social media numbers](/research/angka-media-sosial/#xs-2-highlight-views-on-youtube) - XS-1 results are only archived in a structured way on Lapangbola, and XS-2 results only exist in media articles: [Digital touchpoints](/research/touchpoint-digital/#touchpoint-map), from [Lapangbola](https://live.lapangbola.com/tournaments/fixtures/klasemen-x-series-2025) and [Merdeka](https://www.merdeka.com/peristiwa/grim-reaper-taklukkan-nova-titans-lewat-adu-penalti-sabet-gelar-juara-x-series-2-2026-523184-mvk.html) - A 12-month gap from XS-2 to XS-3 (XS-1 to XS-2 was only 4 months): [Edition timeline](/research/timeline-edisi/#signals-of-scale) - The official site is still a placeholder: [Digital touchpoints](/research/touchpoint-digital/#touchpoint-map), from [xseries.gamesofsociety.com](https://xseries.gamesofsociety.com) - No source yet, client confirmation needed: IG content stopping between editions ([HU4](/strategy/tantangan-hmw/#q-hu4)) and traffic spikes on reveal days ([HT1](/strategy/tantangan-hmw/#q-ht1)). - The claim that all info is in Indonesian only ([HB4](/strategy/tantangan-hmw/#q-hb4)) has not been fully checked. The XS-3 FAQ cover headline is actually in English ([Instagram content audit](/research/audit-konten-instagram/#faq-and-ticket)). - PDP Law No. 27/2022 has no source link in the research yet. GOS legal should check it.