--- title: "Goals: business, user, tech" intro: Business, user, and tech goals with targets. updated: 1 Nov 2026 status: Hipotesis --- > [!WARNING] > **This is an initial recommendation, not yet agreed with the client.** Targets are derived from public research ([Social media numbers](/research/angka-media-sosial/), [Digital touchpoints](/research/touchpoint-digital/), [Competitor landscape](/research/competitor-landscape/)). Ticket sales figures, CRM data, and IG demographics are not available yet. See questions [S1](/research/pertanyaan-terbuka/#q-s1) and [D1](/research/pertanyaan-terbuka/#q-d1) in Open questions. ## North star **North star: number of registered fans** (waitlist or fan account). Every feature must help push this number up. ```viz-stats - 0 → 3K–6K | Registered fans within 6 months | 5–10% of the 60.2K IG followers. Baseline today: zero, because there is no system yet | ink - 60.2K | IG followers @xseries___ | Audience borrowed from Instagram ([Social media numbers](/research/angka-media-sosial/)) - 241K | GOS YouTube subscribers | Channel shared with Futsal Series - 12 mo | Gap from XS-2 to XS-3 | The gap is not fixed (XS-1 to XS-2 was only 4 months) and XS-4 has not been announced. This is the time the digital product needs to fill ``` Registered fans was chosen as the north star because it is the only number that touches all three sides: business (it can be sold to sponsors and contacted for tickets), user (fans get something in return), and tech (the data is owned). ## Three goal pillars ```viz-goals metric: Measure target: Initial target ## Business tone: business code: B sub: What GOS gets - Ticket sales through a measurable path | Clicks to GOERS with UTM, conversion per source | All ticket links carry UTM from launch | Phase 1 - Digital sponsor revenue | Number of "presented by" assets sold; impressions and clicks per asset | 1 digital package sold for XS-3 | Phase 1–2 - Owning its own audience (north star) | Registered fans (waitlist + accounts) | 5–10% of IG followers within 6 months | Phase 1–3 - #1 position in 5v5 sportainment in Southeast Asia | Media citing the official site; traffic from outside Indonesia | The site becomes the source media cite | Phase 2–3 ## User tone: user code: U sub: What fans get - Understand the rules in one screen | Time on How to Play; usability test | 4 of 5 test participants can explain an X Card | Phase 1 - Buy tickets without confusion | CS questions about tickets | Lower than XS-2 | Phase 1 - Take part during matches | Predictions and MVP votes per user | Average ≥ 2 interactions per live user | Phase 2 - Stay connected outside the season | 30/90-day retention | Set after Phase 2 | Phase 3 ## Tech tone: tech code: T sub: What must work behind the scenes - Fast and accessible on phones | LCP on 4G; WCAG | LCP < 2.5 seconds; WCAG 2.2 AA | Phase 1 - Withstands traffic spikes, with a fallback during live | Uptime during reveals and on match day | Static site + CDN; manual fallback mode | Phase 1–2 - Content can be changed without a developer | Time to update schedule/roster | < 15 minutes through the CMS | Phase 1 - Measurable data that it owns | Analytics, UTM, event tracking; data consent | Complies with PDP Law No. 27/2022 | Phase 1 ``` ## Goals per phase Each phase has a main goal. The next phase does not start before the main goal of the previous phase has data. ```viz-matrix cols: Phase 1 · Before the event | Phase 2 · During the event | Phase 3 · After the event corner: Goal legend2: Main focus legend1: Supporting - B1 Measurable tickets | 2 | 1 | 0 - B2 Digital sponsors | 1 | 2 | 1 - B3 Own audience | 2 | 2 | 2 - B4 Position in SEA | 0 | 1 | 2 - U1 Understand the rules | 2 | 1 | 0 - U2 Buy tickets | 2 | 0 | 0 - U3 Take part during matches | 0 | 2 | 0 - U4 Connected outside the season | 0 | 0 | 2 - T1 Fast & accessible | 2 | 2 | 1 - T2 Withstands spikes | 1 | 2 | 0 - T3 CMS | 2 | 1 | 1 - T4 Owned data | 2 | 2 | 2 ``` ## When goals collide ```viz-compare ## Business wants tone: neutral - Data | Ask for email and WhatsApp number at the entrance - Sponsors | Sponsor logos on every screen - Tickets | A "Buy tickets" pop-up on every page ## Users want tone: neutral - Data | See the schedule and rules right away - Sponsors | A clean screen during matches - Tickets | Know the price and seats first ## Decision tone: do - Data | The waitlist prompt appears **after** fans get value (finish reading the rules, make a prediction). [Product principle 5](/strategy/visi-produk/#product-principles) - Sponsors | Sponsors attach to game moments ("presented by" on cards), not banners - Tickets | The ticket button stays visible in the header, with no pop-up ``` The general rule: **users win at the entrance, business wins at the point of value.** Tech is a requirement, not a goal to negotiate: if the site is slow or down on match day, every other goal fails. ## Research basis How each goal traces from research to features, KPIs, and visual direction is in [Connecting the dots](/strategy/benang-merah/). The design questions derived from these goals are in [Challenges & HMW](/strategy/tantangan-hmw/). - 60.2K IG followers and 241K GOS YouTube subscribers, viewed 1 Nov 2026: [Social media numbers](/research/angka-media-sosial/#summary-by-channel), from [Instagram @xseries___](https://www.instagram.com/xseries___/) and [YouTube @gamesofsociety](https://www.youtube.com/@gamesofsociety) - Tickets through a bio link to GOERS and the ticket FAQ as images: [Digital touchpoints](/research/touchpoint-digital/#current-fan-flow), from [GOERS](https://www.goersapp.com/events/xseries-3--xseries3) - Sponsors only appear on physical assets: [Sponsors & partners](/research/sponsor-dan-partner/#visible-sponsor-inventory) - No fan data owned by XSERIES: [Digital touchpoints](/research/touchpoint-digital/#gaps-found) - Card rules only explained by the media: [Format & rules](/research/format-dan-aturan/#one-match-three-layers-of-rules), from [Bola.com](https://www.bola.com/indonesia/read/6258652/xseries-2-sajikan-sportainment-5v5-dengan-aturan-unik-dimeriahkan-bintang-nasional-hingga-dunia) - A 12-month gap from XS-2 to XS-3 and 4 months from XS-1 to XS-2, with XS-4 not announced yet ([F13](/research/pertanyaan-terbuka/#q-f13)): [Edition timeline](/research/timeline-edisi/#signals-of-scale) - The 5–10% of IG followers target is a proposal from the design team. There is no benchmark from client data yet. - "Lower than XS-2" has no baseline yet. XS-2 CS question and ticket sales data need to be requested from the client ([D1](/research/pertanyaan-terbuka/#q-d1), [S1](/research/pertanyaan-terbuka/#q-s1)). - Viewers not knowing which card is active, traffic spikes, and a small content team are the team's guesses. No data yet, client confirmation needed ([D7](/research/pertanyaan-terbuka/#q-d7)). - PDP Law No. 27/2022 has no source link in the research yet. GOS legal should check it.