--- title: Identity audit intro: How the XSERIES visual identity changed from XS-1 to XS-3, which elements stayed consistent, and what has no rules yet. updated: 1 Nov 2026 status: Terverifikasi --- > [!NOTE] > This audit is built from public material on Instagram [@xseries___](https://www.instagram.com/xseries___/) (feed and all highlights) and YouTube [@gamesofsociety](https://www.youtube.com/@gamesofsociety). Official brand files (vector logo, fonts, color guide) have **not been received**, so every finding here is based on screenshots. ## Summary Three editions on one timeline. Note how the theme and colors change completely with every edition. ```viz-timeline ## XS-1 date: Sep 2025 tag: Game Without Limits state: done - Colors | LED court blue, white - Mood | Bright, technological, the court as a screen - Evidence | [xs1-1](/assets/evidence/xs1-1.jpg) ## XS-2 date: Jan 2026 tag: Battle of the Century state: done - Colors | Blue-purple, gold/sepia in documentary content - Mood | Epic, a duel of two legends, GOAT - Evidence | [falcao-ricardinho-1](/assets/evidence/falcao-ricardinho-1.jpg) ## XS-3 date: Jan 2027 tag: The Unorthodox state: next - Colors | Deep black, red, teal - Mood | Dark, cinematic, playing cards, throne, `#PLAYDIFFERENT` - Evidence | [xs3-ticket-keyvisual](/assets/evidence/xs3-ticket-keyvisual.jpg) ``` The colors measured per edition, side by side. Only XS-3 has a black background and a red-mint pair. ```viz-swatches ## XS-1 sub: Sep 2025 - LED court blue | #599ad4 | LED floor - Light blue highlight | #8cc0d7 | Highlight ## XS-2 sub: Jan 2026 - Key visual blue | #3254a1 | Duel key visual - Backdrop purple | #5c43b7 | Presscon - Documentary gold | #b19577 | Warm grading ## XS-3 sub: Jan 2027 - Arena background | #040403 | ±60–70% of pixels - Logo red | #ca3f3e | Edition number "3" - Logo mint | #71ded7 | Wordmark - Teal | #4d9c9f | Side light ``` The hex values are estimates from screenshots. Measurement details are in [Color palette](/visual-direction/palet-warna/). The XS-3 direction is the strongest and the most "characterful". These docs recommend XS-3 as the **starting point of the digital product's visual system**, with the note that each edition may still have its own accent. See the [decision to make XS-3 the starting point](/visual-direction/log-keputusan/#vd-01) in the Visual decision log. ## XS-1: the court as a screen ![XS-1: LED court](/assets/evidence/xs1-1.jpg "XS-1: blue LED court with the repeated text 'GAME WITHOUT LIMITS'. Source: IG highlight @xseries___.") ![XS-1: match atmosphere](/assets/evidence/xs1-2.jpg "XS-1: results, rosters, and venue atmosphere. Source: IG highlight @xseries___.") - The most distinctive element is the **LED court floor**: light blue (`#599ad4`), with text running across the surface. - The X SERIES logo is already in use, but the other graphics are still generic (story templates, white text over photos). - Strength: the court itself is the medium. This idea is worth keeping for the digital product (for example, the court as a canvas for card animations). ## XS-2: duel of legends ![Falcão vs Ricardinho](/assets/evidence/falcao-ricardinho-1.jpg "XS-2: Falcão vs Ricardinho, 'Battle of the Century'. Source: IG highlight @xseries___.") ![All GOAT](/assets/evidence/xs2-all-goat.jpg "XS-2: documentary content with warm grading (sepia/gold). Source: IG highlight @xseries___.") ![Presscon](/assets/evidence/xs2-presscon.jpg "XS-2: press conference with a blue-purple backdrop. Source: IG highlight @xseries___.") - Color shifts to **blue-purple** (`#3254a1`, `#5c43b7`) for the key visual and backdrop. - Documentary content (airport arrivals, school visit, photoshoot) uses **warm grading** that feels authentic and "behind the scenes". - The duel material uses a face-off composition, the classic boxing poster formula. - The weakness: no system ties the graphic and documentary material together. They feel like two different brands. ## XS-3: The Unorthodox ![Here's what you need to know](/assets/evidence/xs3-faq-cover.jpg "XS-3: FAQ cover and ticket story. Arena render with red light above and teal at the side. Source: FAQ IG highlight @xseries___.") ![XS-3 player cards](/assets/evidence/xs3-players-1.jpg "XS-3: player cards. Playing card rank in the corner, player seated on a throne, red-teal ornamental frame. Source: IG @xseries___.") ![Ticket key visual](/assets/evidence/xs3-ticket-keyvisual.jpg "XS-3: ticket key visual, 'TICKET AVAILABLE' and 'GET YOUR TICKETS NOW'. Source: TICKET IG highlight @xseries___.") - **Deep black background**. About 60–70% of the pixels in XS-3 material are almost black (`#040403`). See [Color palette](/visual-direction/palet-warna/). - **Two lights**: red from above, teal/cyan from the side or below. This gives a night arena feel and also reads as two sides. - **Logo**: "X SERIES" with a mint-cyan gradient, the edition number "3" in red. - **Player cards** use a playing card layout: rank (A, Q, J, P) in the top left corner, repeated upside down in the bottom right corner, a filigree-style ornamental frame, and the player seated on a throne in a black tracksuit with the X logo. - **Typography**: bold condensed capitals, often italic, with the player name as the largest element. - **Arena render**: an aerial view of the court amid a full stand, used for the FAQ, tickets, and announcements. > [!TIP] > The XS-3 visual language already matches the content of the format: cards (X Cards, President Cards) appear as playing cards, and the "president" appears as a throne. This is rare for an event brand, and it is the asset to bring into the digital product. ## Elements that stay consistent across the three editions Read row by row: a full dot means the element is clear or dominant in that edition. A row that moves between columns is an element with no rules yet. ```viz-matrix cols: XS-1 | XS-2 | XS-3 corner: Element legend2: Clear / dominant legend1: Partial - X SERIES wordmark | 2 | 2 | 2 - Edition number | 1 | 1 | 2 - Dark background | 1 | 1 | 2 - Condensed capitals | 1 | 2 | 2 - Blue / blue-purple accent | 2 | 2 | 0 - Red + teal accent | 0 | 0 | 2 - Player card template | 0 | 1 | 2 ``` The details: | Element | XS-1 | XS-2 | XS-3 | Status | |---|---|---|---|---| | X SERIES wordmark | Yes | Yes | Yes, with a mint gradient | Consistent | | Edition number | Present | Present | Red, attached to the wordmark | Getting stronger | | Dark background | Partial | Partial | Dominant | Getting stronger | | Condensed capitals | Partial | Yes | Yes, italic | Consistent | | Accent color | Blue | Blue-purple | Red + teal | **Changes every edition** | | Player card template | None | Player poster | Playing card | New in XS-3 | ## Identity gaps These four gaps have no rules yet. Each note states the consequence and the question the client needs to answer. ```viz-notes why: Consequence: ask: Ask the client: ## Gaps tone: pink sub: From the audit of public material - **No visible brand guide.** The accent color changes every edition with no fixed core color | XSERIES does not yet have an instantly recognizable color like Coca-Cola red or Twitch purple | [V4](/research/pertanyaan-terbuka/#q-v4), [V5](/research/pertanyaan-terbuka/#q-v5) - **Weak team identity.** The four franchises (Lynx Hunters, Grim Reaper, Nova Titans, Fury Squad) appear on banners and jerseys, but each team's logo, colors, and rules are not documented. See [Franchise teams](/research/tim/) | Team pages cannot be designed with fixed colors yet | [V6](/research/pertanyaan-terbuka/#q-v6) - **Information material is still in story form.** The FAQ and ticket prices are images, not text | They cannot be searched, translated, or read by a screen reader | Can the FAQ and price text be sent as a document? - **The vector logo is not publicly available.** The logo in these docs is an SVG approximation | Every page uses the approximate logo | [V2](/research/pertanyaan-terbuka/#q-v2) ``` ## Research basis - Instagram [@xseries___](https://www.instagram.com/xseries___/): FAQ, TICKET, PLAYERS, XS-2, and XS-1 highlights - [Instagram content audit](/research/audit-konten-instagram/) - [Edition timeline](/research/timeline-edisi/) - The month and venue of each edition: [Edition timeline](/research/timeline-edisi/#edition-summary), from [Lapangbola](https://live.lapangbola.com/tournaments/fixtures/klasemen-x-series-2025) and [GOERS](https://www.goersapp.com/events/xseries-3--xseries3) - How colors were measured and the limits: [Color palette](/visual-direction/palet-warna/) and the [research limitations](/research/log-riset/#limitations) - The four franchises and the jerseys seen: [Franchise teams](/research/tim/#roster-by-team)