Callour Studio × XSERIES
XSERIES Docs
Research, strategy, and visual direction docs for building the website and digital products of XSERIES, the 5v5 sportainment event by Games of Society. Every page lists its evidence, source links, and media assets.
Press / to search all docs.
01 · What we know
Research
Everything about XSERIES: the event, format, teams, players, tickets, organizer, audience, content, and competitor landscape. Every claim comes with a source link or a screenshot.
17 pages →
02 · Where we are going
Strategy
How to turn research into decisions: XSERIES positioning and framing, SWOT, opportunities, audience, website and digital product strategy, through to KPIs and the roadmap.
18 pages →
03 · How it should feel
Visual Direction
An audit of the existing XSERIES visual identity and the visual direction for its digital product: palette, typography, motifs, principles, UI direction, photo and motion, references, and the decision log.
9 pages →
See how it all connects: from research findings to goals, features, KPIs, and visual direction