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Connecting the dots

How all parts of these docs connect to each other. Every visual decision and every feature can be traced back to a research finding, through the same goals and challenges.

Updated 1 Nov 2026 · Draft

One flow, four stages

01 · What we know
Research
02 · Where we are going
Strategy
03 · How it feels
Visual Direction
04 · What gets built
Product
  • Phase 1 Hub, Phase 2 Live, Phase 3 Off-season (Roadmap)
The arrows also work in reverse. If Phase 1 data contradicts an assumption, go back to the research and update the goal.

In one sentence: XSERIES has no home yet and does not own its fans yet, so we build a home that explains the cards, brings matches to life, and collects fans, with the night-arena feel of XS-3.

Seven threads

Each row below is one thread: a research finding that becomes a goal, a challenge, a feature, a measure, and finally a visual decision. Click the links in each node to see the evidence.

Research finding
Goal
HMW challenge
Feature · phase
Measure
Visual direction
1No official home yet
  1. Research findingInfo scattered across stories, GOERS, YouTube, and media articles (Digital touchpoints)
  2. GoalPosition in SEA position, Buy tickets buy tickets
  3. HMW challengeIG content → seat from IG content to a seat
  4. Feature · phaseXS-3 hub: schedule, tickets, text FAQ · Phase 1
  5. MeasureClicks to GOERS with UTM (KPI)
  6. Visual directionNight arena, dark mode by default
2Rules only explained by the media
  1. Research findingThe only full explanation of the cards is on Bola.com (Format & rules)
  2. GoalUnderstand the rules understand the rules
  3. HMW challengeUnderstand the X Card understand the X Card in one screen
  4. Feature · phaseCard explainer · Phase 1
  5. Measure4 of 5 test participants can explain an X Card
  6. Visual directionCards are the language; X Cards mint, President Cards gold
3Active cards not visible
  1. Research findingViewers do not know which card is active and for how long (Benchmark)
  2. GoalTake part during matches take part during matches
  3. HMW challengeCards readable during live readable chaos
  4. Feature · phaseLive companion + card timeline · Phase 2
  5. MeasurePredictions per user
  6. Visual directionReadable chaos; card glow 900ms (Motion)
4No fan data
  1. Research findingThe whole audience is on IG, YouTube, and GOERS (Social media numbers)
  2. GoalOwn audience north star, Owned data
  3. HMW challengeTrusted data trusted data
  4. Feature · phaseWaitlist (Phase 1), fan accounts (Phase 3)
  5. MeasureRegistered fans: 5–10% of followers within 6 months
  6. Visual directionPrompts appear at the point of value, not at the entrance
512-month gap between editions
  1. Research findingXS-1 Sep 2025, XS-2 Jan 2026, XS-3 Jan 2027 (Edition timeline)
  2. GoalConnected outside the season connected outside the season
  3. HMW challengeBetween editions between editions
  4. Feature · phaseArchive, player card collection · Phase 3
  5. Measure30/90-day retention
  6. Visual directionCard rank system, One brand, many editions
6Sponsors only physical
  1. Research findingSponsors appear on banners, jerseys, and backdrops (Sponsors & partners)
  2. GoalDigital sponsors digital sponsors
  3. HMW challengeSponsors in the moment sponsors in game moments
  4. Feature · phase"Presented by" slot · Phase 1–2
  5. MeasureImpressions and clicks per asset
  6. Visual directionSponsor slot on the player card (VD-09)
7Identity changes every edition
  1. Research findingBlue, blue-purple, then black-red-teal (Identity audit)
  2. GoalPosition in SEA recognized in Southeast Asia
  3. HMW challengeRecognized across editions recognized across editions
  4. Feature · phaseComponents with the --edition-accent variable · Phase 1
  5. MeasureAsset consistency in every new edition
  6. Visual directionCore palette black, red, mint (VD-02)

How to use this page

  • When proposing a new feature: find its thread. If there is no research finding at the far left, the feature is still an assumption. Note it on the Open questions.
  • When proposing a visual decision: make sure there is a goal it serves. Note it in the Visual decision log.
  • When new data comes in: update the leftmost node first, then check whether the nodes to its right still hold.

Phases and key pages

1Research
2Strategy
3Visual Direction
4Product
Question
What already exists, and what is still unclear?
What do we want to achieve, and for whom?
How does it feel?
What gets built first?
Key pages
Overview Competitor landscape Open questions
Goals Challenges & HMW Personas
Visual principles Digital product UI direction
Features & priorities Information architecture Roadmap
Output
Facts with evidence
Goals, HMWs, features, KPIs
Principles, tokens, components
Phase 1, 2, 3

Research basis

How this page connects

Pages this one builds on, and other pages that use it.

Builds on 23

Used by 4