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Risks & assumptions

The assumptions behind the strategy, the main risks, and how to mitigate them.


Assumptions to validate

Each note is one thing we believe but have not proven. The lower part of the note says what happens if the assumption is wrong and how to test it.

Fan2

Who comes and what they want.

AF1Persona
The main audience is 16–24 years old and comes from IG

If wrong: Persona and channel priorities change

How to validate: IG Insights, GOERS data (IG follower demographics)

Fans are willing to sign up for presale access

If wrong: The waitlist stays empty, north star Own audience is not reached

How to validate: Test at the next presale

Product & operations2

What must be true for the features to work.

Sponsors1

A source of additional revenue.

Unanswered assumptions are also logged on the Open questions. If one turns out to be wrong, update Goals: business, user, tech and the related pages.

Risks

Each row follows one risk from its impact to its mitigation, and shows which goals are threatened.

Impact
Mitigation
Goals at risk
1Tight timeline before XS-3
  1. ImpactPhase 1 is not ready
  2. MitigationMinimum scope, content from this research
  3. Goals at riskMeasurable tickets Buy tickets. See Budget & deadline and Roadmap
2Content is not updated after launch
  1. ImpactThe website goes stale
  2. MitigationSimple CMS, a content owner, a schedule
  3. Goals at riskCMS. See Content team
3Approval of player and sponsor assets
  1. ImpactPhotos or logos can't be used
  2. MitigationA list of required assets from discovery onward
  3. Goals at riskDigital sponsors. See Player photos & rights
4High traffic during announcements
  1. ImpactThe website slows down
  2. MitigationStatic hosting + CDN
  3. Goals at riskFast & accessible Withstands spikes
5Live features are too ambitious
  1. ImpactBugs during the event
  2. MitigationFallback mode: manual score + YouTube link
  3. Goals at riskTake part during matches Withstands spikes. See Real-time score data

These risks have not yet been rated separately for likelihood and impact. That rating should be done with the client during discovery.

Research basis

How this page connects

Pages this one builds on, and other pages that use it.