Select section:
/
Open questions44
On this page

Roadmap

The order of work from research to the off-season, with dates that follow the XSERIES-3 schedule.

Updated 1 Nov 2026 · Hypothesis

Timeline

Read from top to bottom. The thin red bar is XSERIES-3 (23–24 Jan 2027). Every phase before it must finish on time. The numbered diamonds are the decision points below.

Nov 2026Dec 2026Jan 2027Feb 2027Mar 2027 →
Discovery1–15 Nov. Research validated with the client, answers to Open questions, official brand assets, scope decision
Strategy and design15–30 Nov. Final IA, wireframes, visual direction approved, initial design system
Phase 1 · Before the event: buildDec. XS-3 hub website, CMS, initial content, waitlist
Phase 1 · Before the event: launchEarly Jan. Website live, linked from the IG bio and highlights
Phase 2 · During the event: buildJan. Live companion, predictions, MVP vote
XSERIES-323–24 Jan. Live companion active, measurement
EvaluationFeb. KPI report, sponsor report, Phase 3 decision
Phase 3 · After the eventMar onward. Fan accounts, card collection, off-season content
Decision points4 decisions, see below
1234

Decision points

Four decisions that determine whether the next phase goes ahead. The numbers match the diamonds in the timeline.

  1. Mid-Nov 2026
    Phase 1 scope
    1
    Phase 1 scope and who owns the content
    Related to CMS and Content team
  2. End of Nov 2026
    Visual direction
    2
    Visual direction approved (Visual decision log)
  3. End of Dec 2026
    Live companion go/no-go
    3
    Live companion for XS-3, depending on who can enter data during the event
    Related to Withstands spikes Real-time score data Live data operator
  4. Feb 2027
    Move on to fan accounts?
    4
    Whether to move on to fan accounts, based on Phase 1–2 data
    Related to Own audience Connected outside the season

Warning

There are fewer than 12 weeks between now and XS-3. If discovery runs late, prioritize Phase 1 and push the live companion to the next edition.

The main goal of each phase is in Goals: business, user, tech, the features per phase are in Features & priorities, and how to measure them is in KPIs & measurement.

Research basis

  • XSERIES-3 runs on 23–24 Jan 2027 at Indonesia Arena: XSERIES-3 tickets, from GOERS. From 1 Nov 2026 to kickoff is 83 days, fewer than 12 weeks.
  • The website is linked from the IG bio and highlights because IG is the main channel, and the bio link currently goes straight to GOERS: Digital touchpoints
  • Who can enter live data during the event is not yet known (Real-time score data Live data operator).
  • The length of each phase and the decision points are proposals from the design team, not yet validated with the client. Budget and deadline are not confirmed (Budget & deadline).

How this page connects

Pages this one builds on, and other pages that use it.

Builds on 7

Used by 8