Visual decision log
A record of every visual decision. It covers what was decided, why, the evidence, the status, and who needs to approve it.
Note
Status: Proposed (not yet discussed), Approved (confirmed by the client), Rejected, or Superseded (a new decision exists). Add new rows below. Do not delete old decisions, just change their status.
Current status
Decision map
Decisions are grouped by topic. Decisions still waiting for a client answer are marked "Waiting on". The team and photo column depends most on the client, because both of its decisions are still waiting. Color, typography, and cards each have one waiting decision.
System direction
- VD-01 XS-3 as the starting point of the visual systemStrongest identity and best match with the format
- VD-03 Dark mode as the defaultAll XS-3 material is built on black
Palette and contrast
- VD-02 Black, red, mint locked across editionsOther editions' colors become accents. Waiting on Official color codes Locking brand colors
- VD-04 Red button uses
#cf2a2eWhite on#e5383bfails AA - VD-05 X Cards mint, President Cards goldMint = X wordmark, gold = throne
Fonts
- VD-06 Barlow Condensed + InterTemporary, while waiting for the official font (Official fonts)
Card system
- VD-07 Players, game cards, tickets, achievements are 5:7 cards"Make the card the product". Not match tiles, bracket, countdown
- VD-08 Avoid crowns, dice, wheelsToo close to Kings League and Baller League
- VD-09 "Presented by" slot from the first versionSponsors attach to the mechanic
- VD-10 Meaning of ranks A/Q/J/P not lockedWaiting on A/Q/J/P rank meaning
Assets that do not exist yet
- VD-11 Team color as the
--team-colorvariableWaiting on Four franchise identities - VD-12 Two photo styles: stage and locker roomTied together by the UI frame. Waiting on Player photos & rights
Decision list
The full table with reasons, evidence, and status.
| ID | Date | Decision | Reason & evidence | Status |
|---|---|---|---|---|
| VD-01 | 1 Nov 2026 | XS-3 becomes the starting point of the digital product's visual system | Strongest identity and best match with the format (cards, throne). Identity audit | Proposed |
| VD-02 | 1 Nov 2026 | Black, red, and mint are locked as brand colors across editions. Other editions' colors become accents | The accent color changes every edition with no core color. Color palette | Proposed |
| VD-03 | 1 Nov 2026 | Dark mode as the default | All XS-3 material is built on black. Principle 1 | Proposed |
| VD-04 | 1 Nov 2026 | A red button with white text uses #cf2a2e, not #e5383b | White on #e5383b is only 4.23:1, which fails AA. Contrast check | Proposed |
| VD-05 | 1 Nov 2026 | X Cards = mint, President Cards = gold | Mint matches the X wordmark, gold fits the throne. Color palette | Proposed |
| VD-06 | 1 Nov 2026 | Fonts: Barlow Condensed (display) + Inter (text), while waiting for the official font | Free, has italic, supports Indonesian. Typography | Proposed |
| VD-07 | 1 Nov 2026 | Player cards, game cards, tickets, and achievements use the card component with a 5:7 ratio. Sponsors appear as a slot inside the card. Match tiles, the bracket, and the countdown stay regular components | "Make the card the product". Principle 2, Motifs | Proposed |
| VD-08 | 1 Nov 2026 | Avoid crowns, dice, and wheels as main motifs | Too close to Kings League and Baller League. Competitor landscape | Proposed |
| VD-09 | 1 Nov 2026 | A "presented by" slot on the player card, game card, and MVP from the first version | Sponsor model that attaches to the mechanic (Exodus, Clearpay). Benchmark | Proposed |
| VD-10 | 1 Nov 2026 | The meaning of ranks A/Q/J/P is not locked in the UI until confirmed | No official source yet. Open questions | Proposed |
| VD-11 | 1 Nov 2026 | Team color is accepted as a variable (--team-color) | Official team colors are not verified | Proposed |
| VD-12 | 1 Nov 2026 | Two photo styles: "stage" and "locker room", tied together by the UI frame | The XS-2 graphics and documentary content feel like two brands. Photo & motion | Proposed |
Waiting for client input
These six notes block the decisions above. Each note points to the same question on the Open questions, so the answer is written there.
Request from the GOS creative team
Ask the client
How to add a decision
- Add a row with the next ID, continuing from the last number in the table
- Fill in the reason with a link to an evidence page in these docs, or an external link
- When the client approves, change the status and add the approval date in the reason column
If the new decision belongs to a new topic, also add a column to the decision map above.
Research basis
- The XS-3 identity (black background, playing cards, throne) as the starting point: Identity audit and Instagram content audit, from Instagram @xseries___
- Color codes were measured from screenshots of IG material, so they are estimates: Color palette and the research limitations. There are no official color codes yet (Official color codes Locking brand colors).
- The 4.23:1 ratio for white on
#e5383bwas calculated with the WCAG 2.2 contrast formula and double-checked: Contrast check - The crown belongs to the Kings League identity, dice to Kings League, and the wheel to Baller League: Competitor landscape and Baller League, from Summa and Baller League Gamechangers
- Sponsor-owned cards (Exodus, Clearpay): Digital product benchmark, from Inside World Football and Inside World Football
- Team jersey colors seen in photos: Franchise teams. Official colors are not verified (Four franchise identities).
- The meaning of ranks A/Q/J/P has no official source yet (A/Q/J/P rank meaning).
- The interim fonts and the 5:7 card ratio are proposals from the design team. The official font is not yet known (Official fonts).
How this page connects
Pages this one builds on, and other pages that use it.
Builds on 12
- ResearchFranchise teams
- ResearchInstagram content audit
- ResearchCompetitor landscape
- ResearchDigital product benchmark
- ResearchOpen questions
- ResearchResearch log & methodology
- Visual DirectionIdentity audit
- Visual DirectionColor palette
- Visual DirectionTypography
- Visual DirectionMotifs & iconography
- Visual DirectionVisual principles
- Visual DirectionPhoto & motion