Strategy
How to turn research into decisions: XSERIES positioning and framing, SWOT, opportunities, audience, website and digital product strategy, through to KPIs and the roadmap.
Start reading: Strategy summary
Start here
- Strategy summaryA one-page summary of the problem, the opportunity, and the direction for the XSERIES digital product. Details are on the other pages in the Strategy section.
- Connecting the dotsHow all parts of these docs connect to each other. Every visual decision and every feature can be traced back to a research finding, through the same goals and challenges.
Foundations
- Goals: business, user, techGoals for the XSERIES digital product from three sides, with measures, initial targets, and phases. This is an initial recommendation from the docs team and may change after the workshop with the client.
- Challenges & HMWProblems found in the research, turned into "How might we" (HMW) design questions that connect to the business, user, and tech goals. Used as workshop material and as a check on whether features really answer the problem.
- Positioning & framingHow XSERIES is positioned against futsal, football leagues, and entertainment events, plus the message pillars and how to frame the story.
- SWOTXSERIES strengths, weaknesses, opportunities, and threats, with evidence for each point.
- Opportunity mapEight opportunities for the XSERIES digital product, rated by impact and effort, with the research basis for each.
Audience
- PersonasFive main personas for the XSERIES digital product, built from audience patterns seen in the research. All of them are hypotheses that need validation.
- Fan journeyThe stages a fan goes through, from first seeing XSERIES to waiting for the next edition, with today's touchpoints, the problems, and the role of the digital product.
Digital product
- Digital product visionWhat is being built, for whom, and the shape of the product, from the website to the live companion.
- Product referencesScreenshots of other digital products, competitors and beyond the league, with the parts XSERIES can take. Each reference is linked to a fan journey stage, goals, HMW challenges, and opportunities.
- Features & prioritiesThe list of XSERIES digital product features with MoSCoW priorities per phase, the reasons, and the research basis.
- Information architectureThe structure of the XSERIES website. This page brings together the decisions in Digital product, so every page in the sitemap has a reason, a phase, and references.
- Content model & CMSContent entities (edition, team, player, match, card, sponsor) and their fields, so the XSERIES team can fill the website without a developer.
Feature deep dives
Execution
- KPIs & measurementThe north star metric, KPIs per phase, the known baselines, and how to measure them.
- RoadmapThe order of work from research to the off-season, with dates that follow the XSERIES-3 schedule.
- Risks & assumptionsThe assumptions behind the strategy, the main risks, and how to mitigate them.