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Information architecture

The structure of the XSERIES website. This page brings together the decisions in Digital product, so every page in the sitemap has a reason, a phase, and references.

Updated 1 Nov 2026 · Hypothesis

Where this structure comes from

The information architecture is the conclusion of the Digital product section. Fan stages decide which pages are needed, features decide when they are built, and references show what they look like. The result is used to fill the content and design the screens.

Who and when
User journey
What
Features and references
Where
Information architecture
  • Sitemap, navigation, and Home orderThis page
How
Content and screens

Sitemap

The label on the right shows when the page is built (Features & priorities): Phase 1 before the event, Phase 2 during the event, Phase 3 after the event.

/Phase 1Home: current edition, countdown, ticket CTA, highlights
Main menuAlways in the header, plus the Tickets button
  • /xs3Phase 1XS-3 edition hub "The Unorthodox"
    • /xs3/fixturesPhase 1Schedule and bracket
    • /xs3/ticketsPhase 1Ticket types, prices, seat map, then on to GOERS
    • /xs3/livePhase 2Live match companion + Predict & Back, during the event
  • /how-to-playPhase 1XBall: rules, 24 seconds, X Cards, President Cards
    • /cards/[slug]Phase 1One shareable page per card
  • /teamsPhase 14 teams
    • /teams/[slug]Phase 1Team profile, creator owner, roster, colors, history
  • /playersPhase 1All players, filter by rank, team, category
    • /players/[slug]Phase 1Player card, bio, editions, moments
  • /archivePhase 1All editions
    • /archive/xs1, /xs2Phase 1Rosters, results, MVP, highlights
SupportingIn the footer
  • /newsPhase 1News and announcements
  • /faqPhase 1FAQ on tickets, venue, broadcast
  • /partnersPhase 1Sponsors and media kit
  • /pressPhase 1Releases, official assets, media contact
Fan accountGrows from a waitlist into an account
  • /joinPhase 1–3Waitlist (Phase 1), then fan account, points, and levels (Phase 3)

Phase 1 = before the event (hub website), Phase 2 = during the event (live match companion), Phase 3 = after the event (archive and fan accounts). Pages behind the left line are children of the page above them.

Why each page exists

Every page in the sitemap can be traced to a fan stage, a feature, a goal, and an HMW challenge. A page with no reason in this table should not be built.

PageFan stageFeature and phaseGoalsHMWReferences
/ HomeAwarenessCurrent edition home + countdown · Phase 1 MustMeasurable tickets Own audienceGet XSERIES in 10 secondsBaller League, PFL
/xs3, /xs3/fixturesAwareness, DecisionSchedule and bracket · Phase 1 MustMeasurable tickets Buy ticketsIG content → seatBaller League
/xs3/ticketsDecisionTicket page + GOERS deep link · Phase 1 MustMeasurable tickets Buy ticketsIG content → seatCoachella, DWP
/xs3/liveMatch dayLive match companion + Predict & Back · Phase 2Take part during matches Digital sponsors Withstands spikesCards readable during live Present from YouTube Live fallbackBaller League, FotMob, Icon League
/how-to-play, /cards/[slug]ConsiderationHow to Play · Phase 1 Must; one page per card · ShouldUnderstand the rules Position in SEAUnderstand the X Card Moments easy to shareBaller League, Hearthstone
/teamsConsideration, RetentionTeam profiles (4) · Phase 1 MustConnected outside the seasonCare about teamsBaller League
/playersConsideration, Post-matchPlayer list + player cards · Phase 1 MustConnected outside the seasonCare about teamsBaller League
/archivePost-matchXS-1 and XS-2 archive · Phase 1 ShouldConnected outside the season Position in SEAMoments easy to share Recognized across editionsPFL, DWP
/newsAwarenessNews / announcements · Phase 1 ShouldPosition in SEA——
/faqDecisionFAQ · Phase 1 MustBuy ticketsIG content → seatCoachella
/partnersSponsorsPartners + media kit · Phase 1 ShouldDigital sponsorsSponsors in the moment Proof of audiencePremier League
/pressMediaPress room · Phase 1 CouldPosition in SEA——
/joinRetentionWaitlist · Phase 1 Must; fan account and levels · Phase 3Own audience Owned dataTrusted data Between editionsBaller League, Kings League

The menu is built for the main personas. The Tickets button is always in the header, as on Baller League.

ItemPurposePersona
XS-3Current edition: schedule, tickets, liveAll
How to PlayUnderstanding the cardsNadia, Raka
TeamsPicking a sideNadia, Raka
PlayersFollowing the starsDimas, Raka
ArchiveHistory and resultsDimas, Bayu
Tickets (button)ConversionAll

Footer: FAQ, Partners, Press, Instagram, YouTube, TikTok, Games of Society.

Home contents (in order)

The order follows the fan stages: aware, understand, decide, then stay connected.

#BlockWhy it is here
1Current edition hero: name, date, venue, countdown, Tickets buttonMeasurable tickets · next match + countdown
2"What is XSERIES" in one sentence + teaser videoGet XSERIES in 10 seconds · viewers from a reel understand in 10 seconds
3Cards: a carousel of X Cards with their effectsUnderstand the rules · icon + one-line effect
4Featured players (rank A)Connected outside the season · the stars people look for
5The four teamsCare about teams · the creator owner is the face of the team
6Short schedule and pricesBuy tickets · one line that ends the confusion
7Latest newsPosition in SEA · an official source for the media
8WaitlistOwn audience · waitlist on the first screen
9PartnersDigital sponsors · room for sponsors without hurting conversion

Tip

Validate the navigation with a simple tree test (5–8 tasks, for example "Find the Lower Tribune price for the final") before high-fidelity design.

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How this page connects

Pages this one builds on, and other pages that use it.

Builds on 9

Used by 7