Select section:
/
Open questions46
On this page

Personas

Five main personas for the XSERIES digital product, built from audience patterns seen in the research. All of them are hypotheses that need validation.

Updated 1 Nov 2026 · Hypothesis

Note

These personas are built from content patterns, channels, and the GOS audience base. There are no interviews or demographic data yet. Validate with IG Insights data (IG follower demographics) and a ticket buyer survey. See Open questions.

Five personas

Card color shows priority in Phase 1: red is primary, teal is secondary, grey is tertiary. The Goals row links each persona to Goals: business, user, tech.

Raka
Student futsal player, 16–19
Primary

Background Futsal Series network, plays on the school futsal team.

Channels IG, TikTok, GOS YouTube.

Motivation Seeing futsal idols, imagining himself playing on a big stage.

Barriers Limited budget (Upper Tribune 60K at the presale 1 price; the price after that is not known yet, Later ticket prices), needs parental permission.

Needs from the product Clear prices, schedule, skill highlights, the "from school to XSERIES" pathway.

Evidence SMKN 4 school visit, poster collab with futsalseries and ncfs.

Goals Buy tickets buy tickets without confusion, Connected outside the season stay connected outside the season

Nadia
Creator fan, 17–24
Primary

Background Follower of Jaden Bahtera, Atta Halilintar, or other creators.

Channels IG, TikTok.

Motivation Supporting her favorite creator, following the drama and rivalries.

Barriers Doesn't understand futsal rules, let alone cards.

Needs from the product A short, visual explanation of the rules, creator profiles, ways to support a team.

Evidence JAY-D highlight, the Jaden vs Kkajhe vs Nidal rivalry.

Goals Understand the rules understand the rules, Understand the X Card

Dimas
Adult football fan, 25–40
Secondary

Background Football fan, remembers Nani at Manchester United and Cristian Gonzales in the local league.

Channels YouTube, sports media, X.

Motivation Nostalgia, seeing legends in person.

Barriers Skeptical of "futsal artis" ("celebrity futsal").

Needs from the product Legend profiles, sporting credibility, stats, premium tickets (Telescopic).

Evidence Coverage by Bola.com, Detik, Goal; highest views for the Falcão and Ricardinho matches.

Goals Measurable tickets measurable ticket sales, Position in SEA position

Sari
Sponsor brand manager
Secondary

Background Consumer brands such as AQUA, GoPay, NIVEA MEN.

Motivation Reach to Gen Z with measurable data.

Barriers Current sponsor assets are hard to measure (LED, backdrops).

Needs from the product Digital inventory with metrics, a media kit, audience data.

Evidence XS-2 sponsors on the press conference backdrop.

Goals Digital sponsors digital sponsor revenue, Sponsors in the moment

Bayu
Journalist or sports media
Tertiary

Motivation Fast, accurate info: rosters, results, rules, quotes.

Barriers No official source, has to copy from IG stories.

Needs from the product A press room, releases, rosters, results, official photo assets.

Evidence The most complete rule details are actually on Bola.com.

Goals Position in SEA the site becomes a source that media cite

Persona priority

Who is served first in Phase 1, and why.

Primary2
  • RakaLargest GOS audience base
  • NadiaNew audience growth through creators
Secondary2
  • DimasPremium ticket buyers
  • SariRevenue, but needs data first
Tertiary1
  • BayuA simple press room is enough

This order is still a hypothesis. Question Which fans first (which fans to win first) could change it. User journey maps the journey of fans in general, from first hearing about XSERIES to waiting for the next edition. The personas on this page show who enters at each stage.

Research basis

How this page connects

Pages this one builds on, and other pages that use it.

Builds on 12

Used by 5