Digital touchpoints
All current XSERIES digital touchpoints (Instagram, Threads, YouTube, GOERS, the GOS website, results data), what they do, and what is missing.
Touchpoint map
| Touchpoint | Current function | Ownership | Notes |
|---|---|---|---|
| Instagram @xseries___ | Main channel: announcements, player reveals, FAQ, recaps | XSERIES | 60.2K followers. Key info is stored in highlights |
| Threads @xseries___ | IG cross-posts | XSERIES | 1,156 followers |
| YouTube @gamesofsociety | Live, highlights, full matches for members only | GOS | 241K subscribers, shared with Futsal Series |
| TikTok @futsalseries | Short clips | GOS | Not an XSERIES-specific account |
| GOERS | XS-3 ticket sales | Third party | Standard GOERS event page |
| gamesofsociety.com | GOS company profile | GOS | Futsal Series, NCFS, and SAS have their own subdomains |
| xseries.gamesofsociety.com | Placeholder | GOS | All links point to "#", the hero copy is not XSERIES-specific, there are no teams, players, rules, schedule, or tickets |
| Lapangbola | XS-1 results and standings | Third party | The only structured results archive found |
| Team accounts (4) and player accounts | Team and personal content | Teams / players | Act as a distribution network |
Current fan flow
See reel/story on IG ──► open FAQ/TICKET highlight ──► link to GOERS ──► buy ticket
└─► search rules info on Google ──► media articles (Bola.com, Detik)
Match day ──► GOS YouTube ──► membership paywall ──► watch full match
After the event ──► YouTube highlights ──► (no official results/stats archive)
Gaps found
- No working official website yet. The subdomain xseries.gamesofsociety.com exists, but it is still a placeholder. Information is scattered across IG, GOERS, YouTube, and the media.
- Rules are not officially documented. The most complete explanation of X Cards and President Cards is in a Bola.com article, not on an official channel.
- No archive. Rosters, results, MVPs, and stats for each edition are not stored in one place.
- Fan data is not owned. Ticket buyers are on GOERS, viewers are on YouTube, followers are on IG. XSERIES has no fan database of its own.
- The YouTube channel is shared. XSERIES content is mixed with Futsal Series, NCFS, and national team matches.
Tip
These five gaps are the basis for the Digital product vision.
Sources
- Public profiles of all the channels above, viewed 1 Nov 2026
- Bola.com: XS-2 rules
How this page connects
Pages this one builds on, and other pages that use it.
Builds on 1
Used by 16
- ResearchXSERIES overview
- ResearchResearch conclusion
- StrategyGoals: business, user, tech
- StrategyChallenges & HMW
- StrategySWOT
- StrategyOpportunity map
- StrategyPersonas
- StrategyFan journey
- StrategyDigital product vision
- StrategyFeatures & priorities
- StrategyKPIs & measurement
- StrategyRoadmap
- StrategyRisks & assumptions
- StrategyConnecting the dots
- StrategyStrategy summary
- Visual DirectionDigital product UI direction