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Digital touchpoints

All current XSERIES digital touchpoints (Instagram, Threads, YouTube, GOERS, the GOS website, results data), what they do, and what is missing.


Touchpoint map

TouchpointCurrent functionOwnershipNotes
Instagram @xseries___Main channel: announcements, player reveals, FAQ, recapsXSERIES60.2K followers. Key info is stored in highlights
Threads @xseries___IG cross-postsXSERIES1,156 followers
YouTube @gamesofsocietyLive, highlights, full matches for members onlyGOS241K subscribers, shared with Futsal Series
TikTok @futsalseriesShort clipsGOSNot an XSERIES-specific account
GOERSXS-3 ticket salesThird partyStandard GOERS event page
gamesofsociety.comGOS company profileGOSFutsal Series, NCFS, and SAS have their own subdomains
xseries.gamesofsociety.comPlaceholderGOSAll links point to "#", the hero copy is not XSERIES-specific, there are no teams, players, rules, schedule, or tickets
LapangbolaXS-1 results and standingsThird partyThe only structured results archive found
Team accounts (4) and player accountsTeam and personal contentTeams / playersAct as a distribution network

Current fan flow

See reel/story on IG ──► open FAQ/TICKET highlight ──► link to GOERS ──► buy ticket
                     └─► search rules info on Google ──► media articles (Bola.com, Detik)
Match day ──► GOS YouTube ──► membership paywall ──► watch full match
After the event ──► YouTube highlights ──► (no official results/stats archive)

Gaps found

  1. No working official website yet. The subdomain xseries.gamesofsociety.com exists, but it is still a placeholder. Information is scattered across IG, GOERS, YouTube, and the media.
  2. Rules are not officially documented. The most complete explanation of X Cards and President Cards is in a Bola.com article, not on an official channel.
  3. No archive. Rosters, results, MVPs, and stats for each edition are not stored in one place.
  4. Fan data is not owned. Ticket buyers are on GOERS, viewers are on YouTube, followers are on IG. XSERIES has no fan database of its own.
  5. The YouTube channel is shared. XSERIES content is mixed with Futsal Series, NCFS, and national team matches.

Tip

These five gaps are the basis for the Digital product vision.

Sources

How this page connects

Pages this one builds on, and other pages that use it.